Steiner Unveils Major Project Post F1 Exit
Guenther Steiner, former president of the Haas team, announces a new and big project after leaving Formula 1. This announcement follows the success of his 2023 book “Surviving to Ride,” and Steiner is seemingly preparing to embark on a second literary venture immediately.
The first book, which details the background of Haas’ 2022 season and offers in-depth dives into Steiner’s career, has been a huge success, selling more than 150,000 copies, and will soon be available in 12 languages; In the UK, the paperback version will be available in March.
Steiner has already begun his second collaboration with ghostwriter James Hogg, which could offer a new perspective following Steiner’s departure from the Haas team.
In an interview with Motorsport.com, Steiner said: “We are currently working on the second book. This was already planned. Now, obviously, the story may change a little bit!” said. “It was a completely new experience. And I, having never been exposed to this kind of thing before, learned how some industries worked, how things were made.”
In response to speculation that book projects and an appearance on Netflix’s popular series “Drive to Survive” had diverted his attention from his responsibilities with the Haas F1 team, Steiner denied that such an influence had been exaggerated.
“I think people exaggerate this, how much of a distraction it is,” he noted. “Because it’s not really that much of a distraction from the day job. You have to work more on race weekends, but for example, I’ve had maybe three sponsor meetings a week at most.”
“I don’t believe it’s a distraction, or even writing a book. Of course, a ghostwriter does that for you. I have more time now, but even now we do two half-hour sessions a week. One on Tuesday, one on Friday.” “One. That’s it, it does the rest.”
Steiner emphasizes the advantages that such projects bring in terms of providing sponsors for the team. Despite his departure from F1, it appears Steiner’s legacy is far from over, with the new book set to reveal more behind-the-scenes details at Haas and offer a unique perspective on his post-F1 career.
With a no-nonsense approach and a touch of humor, Steiner continues to impress fans and people in the automotive industry alike. His second book is not only a sequel, but also a fascinating window into the challenges and triumphs that surround the dynamic world of Formula 1.
