Audi F1 Project Faces Uncertain Future under CEO Gernot Dollner
The Audi F1 Team is drawing up an ambitious development plan that will culminate in its final form by 2027, according to James Key, technical director of Sauber Formula 1. The team’s transition to the full Audi identity is an ongoing project, with substantial improvements expected. and a remarkable entry into racing.
Currently operating under the Stake F1 name for two interim seasons, Hinwil’s organization is undergoing significant expansion. The team, led by James Key, is focused on strengthening its structure with new talent and improved facilities.
Despite joining the team in September, Key highlights that the work will not be completed in time for Audi’s entry under the new regulations in 2026. He highlights the importance of attracting talent to complement the already competent team.
“In terms of next steps, there is a very significant and well-documented plan,” Key said in response to questions from Autosport about the team’s situation. “We are already acting on plan, and attracting all the right talent to the team is obviously a priority we are working hard on behind the scenes.”
Audi CEO Gernot Dollner emphasizes that while there is time needed to acquire new people, the team is actively progressing with existing resources. Despite admitting that achieving the ultimate vision could take until 2027, he expresses confidence in the team’s improvement by the 2026 season.
“The short-term ambition is exactly what we’re doing now, working closely with Andreas [Seidl] for ’24 as well as the future. And then we’ll see how we go,” Key added. “We probably won’t be the product final that we aim for around ’27, because there is a lot to do.”
Key, who had a previous stint at Sauber from 2010 to 2012, praises the current state of the team and its growth potential. He notes that the period of stability under the current majority shareholder has been beneficial, providing a solid foundation for the exciting steps the team will soon take.
As Sauber evolves into the Audi F1 Team, the focus remains on consolidating its strengths, identifying areas for improvement and building a competitive team for the future. The development plan aims to position the team favorably for the 2026 season, while aiming to reach its full potential by 2027.
