Liberty CEO Discusses Potential Changes to MotoGP
The CEO of Liberty Media, the parent company of Dorna Sports, recently discussed possible changes to MotoGP, the World Motorcycle Championship. This discussion comes after the renewal of the agreement between the government of Aragon and Dorna, which guarantees that Motorland Aragon will host MotoGP until 2026.
In an exclusive interview, the CEO of Liberty Media, which oversees Dorna Sports operations, revealed plans for possible changes to MotoGP. One of the changes discussed included expanding the racing calendar to include new tracks and countries. This expansion aims to increase the global reach of the sport and attract more fans around the world.
Furthermore, the CEO emphasized the importance of improving the viewer experience and increasing fan engagement. This may include the introduction of new digital and technological initiatives to provide fans with a more interactive and engaging experience during racing. These changes aim to keep MotoGP relevant and attractive in an increasingly digitized world.
Another focus area discussed by the CEO is the sustainable development of sport. With growing awareness of environmental issues, MotoGP is looking for ways to reduce its environmental impact and promote more sustainable practices. This can include the adoption of cleaner, more efficient technologies, as well as the implementation of recycling and energy saving initiatives at events and circuit facilities.
Furthermore, the CEO emphasized the importance of strengthening partnerships with local governments and host communities. The renewal of the agreement between the Government of Aragon and Dorna is an example of a successful partnership that benefits both the sport and the local community. These partnerships are essential to ensure the viability and continued success of MotoGP around the world.
As MotoGP continues to evolve and adapt to changes in the sporting and global landscape, Liberty Media’s CEO emphasized the company’s commitment to fostering sustainable growth and innovation in the sport. With a forward-looking vision and collaborative approach, MotoGP is well positioned to continue to excite and inspire fans around the world for years to come.