article-img

Monster Part Ways With Mercedes F1 And Will Be A New McLaren Sponsor

1 years ago By Sports Desk

Monster Energy has joined forces with  McLaren, in what is described as a “multi-year” deal, which will see the recognizable “M” logo appear on helmets, racing suits, caps and drinks bottles (in the past with the Coca-Cola brand) by  Lando Norris and Oscar Piastri starting in the 2024 season.

Although Zak Brown, chief executive of McLaren Racing, has used his extensive experience in the commercial and marketing sectors to attract several high-profile sponsors – including Google, Dell and British American Tobacco (Velo) – moves helped by the boom of the popularity of Formula 1 driven by Netflix – the signing with Monster is more significant. As it distances the energy drink company from the rival team Mercedes.

Throughout the Brackley team’s run of eight constructors’ championships, and the recent era when they have had more problems. The “M” has appeared on the helmet and collar of Lewis Hamilton’s suit and his teammates,  Nico Rosberg and George Russell.

Hamilton has his personal sponsorship deal with Monster, which sees the seven-time champion lend his name to one of the drinks in their extensive range. This link is expected to continue even though the partnership with Mercedes comes to an end.

“We would like to express our sincere gratitude to the Mercedes F1 team, and Toto Wolff in particular, for a collaboration that has lasted more than a decade and has allowed us to celebrate some wonderful successes together,” stated Rodney Sacks, Chairman and Co-CEO of Monster Energy Company. We’re hoping for success for the club in their next championship runs.”

“With McLaren Racing, Monster Energy is excited to start this new chapter in its Formula One history. To share our enthusiasm with the worldwide F1 audience, Monster is concentrated on improving fan experiences and collaborating with a top team and its great drivers. With Lando and Oscar, we have some extremely exciting projects planned, and we can’t wait to go racing in 2024.”

Zak Brown also added: “We’re thrilled to be joining forces with the iconic Monster Energy brand starting next season. Monster is focused on celebrating athletes through bold ideas and creating awesome content, so we can’t wait. to explore ideas and find new ways to engage and entertain our fans.”

Leave a Reply

Your email address will not be published. Required fields are marked *

More Recommendations
Unlock a World of Endless Discoveries: Your Personalized Recommendation Engine
article-image

The 2024 Autotrader EchoPark Automotive 400 at Texas Motor Speedway brought NASCAR Cup Series fans a dose of excitement and… Read More

1 years ago Sports Desk
article-image

After a crucial break to give medical crew to assess the riders’ conditions and to clear the debris off track…. Read More

2 years ago Sports Desk
article-image

Jorge Martin blames the setbacks in Indonesia and Australia for losing the 2023 MotoGP championship to Peco Bagnaia. After making… Read More

1 years ago Sports Desk
article-image

In the fast-paced world of Formula 1, the future of drivers and teams can often be as uncertain as the… Read More

2 years ago Sports Desk
article-image

The F1 Sim Racing World Championship returns in January 2025, marking a new beginning in virtual motorsports. The most awaited… Read More

9 months ago Jhon Trevor
article-image

In the high-stakes world of MotoGP, where riders push the boundaries of speed and skill, the drama extends beyond the… Read More

2 years ago Sports Desk
Stories Going Viral
Unleashing the Power of Stories
article-image

Formula 1 stands on the precipice of a thrilling transformation, a revolution fueled by the relentless pursuit of sustainability and… Read More

8 months ago Jhon Trevor
article-image

With a growing number of audiences, the JunioGp has reached new heights in recent times. As the next season readies… Read More

1 years ago Sports Desk
article-image

The paddock of Formula 1 was involved in an unexpected controversy after the Singapore Grand Prix. The champagne celebration by… Read More

2 weeks ago Nielson Ross
article-image

After all the teams confirmed their drivers’ lineups for 2024, it looks like the 2024 season is going to be… Read More

1 years ago Sports Desk
article-image

With the Formula 1 Australian Grand Prix about to begin, the thrilling battle for pole position has revealed the main… Read More

1 years ago Sports Desk
article-image

Surprising with a twist, KTM has announced an unexpected position in the 2025 MotoGP rider market. KTM’s Director of Motorsport,… Read More

1 years ago Sports Desk
Join Our Exclusive Newsletter and Stay in the Loop!
[newsletter_form form="1"]