Ferrari’s HP deal “will help afford” Lewis Hamilton as Red Bull-Oracle comparison made
Scuderia Ferrari is preparing the ground for the imminent arrival of Lewis Hamilton for the 2025 Formula 1 season with a major announcement: the partnership with technology giant HP. This deal, which the team will call Scuderia Ferrari HP, promises to be a significant financial boost for the Italian team, especially when it comes to financing Hamilton’s salary.
The announcement of the HP deal came at a crucial time for Ferrari as it prepares to welcome Hamilton alongside Charles Leclerc for next season. Hamilton, a seven-time world champion, is known to command one of the highest salaries in F1, estimated at around $45 million a year, not including bonuses. With the move to Ferrari, it is speculated that his total earnings could exceed $100 million, not only taking into account his base salary, but also sponsors, image rights and bonuses.
The comparison with Red Bull’s deal with Oracle further highlights the financial importance of this new deal for Ferrari. Red Bull’s deal with Oracle is estimated to be worth around $90 million a year and is considered the most valuable of its kind in F1. With the partnership with HP, Ferrari is approaching the same financial level as Red Bull, which could strengthen its competitive position on the network.
As well as covering Hamilton’s salary, the HP deal also represents a return to the field of official sponsorship for Ferrari, which has spent the past two years without an official sponsor. This decision to seek a new sponsor is attributed to the arrival of Lorenzo Giorgetti, who leads Ferrari’s commercial team. Giorgetti, with considerable experience in the commercial relaunch of the football club AC Milan, brings with him a strategic vision to strengthen the team’s finances.
For HP, this partnership is not only its entry into the world of F1, but also represents an expansion of its presence in the sports market. In addition to sponsoring Ferrari, HP recently teamed up with Spanish soccer giant Real Madrid as its first sleeve sponsor. Despite being new to F1, HP already has experience in motorsport, having sponsored Williams in the early 2000s and its subsidiary, HPE (Hewlett Packard Enterprise), involved with teams such as Mercedes and Sauber.
In short, the agreement between Ferrari and HP promises not only to help pay Lewis Hamilton’s salary, but is also an important moment for both parties, strengthening their positions in the world of motorsport and expanding their presence in the global market.
