Dan Rossomondo Unveils Ambitious Plans for MotoGP’s Future in the USA
MotoGP commercial director Dan Rossomondo is determined to popularize the sport in the United States, describing it as a “sleeping giant” ready to be awakened. With extensive NBA experience, Rossomondo brings an innovative and ambitious vision to drive MotoGP’s growth in a country of opportunity.
Providing a unique experience for both existing and new fans is a major focus of Rossomondo He emphasizes the importance of innovation, both on the track and in how the sport is presented to audiences. Additionally, MotoGP’s presence in America is growing with the arrival of new teams such as Nashville-based Trackhouse Racing, co-owned by rapper Pitbull.
A key aspect of this expansion is Warner Bros. Discovery’s television rights deal with TNT Sports. Rossomondo stressed that MotoGP is geared towards the American audience and the new television deal is an important step in strengthening that relationship.
A notable innovation was the introduction of sprint races at each Grand Prix. It’s a strategy designed to appeal to audiences of all ages, with short attention spans. Rossomondo highlights the success of these short races in attracting audiences around the world and increasing TV viewership by more than 20%.
In addition, technology will play a major role in the future of MotoGP in America Rossomondo emphasized the use of artificial intelligence (AI) to improve driver safety and spectator experience. With AI monitoring rider and bike performance in real-time, MotoGP technology is at the forefront of innovation, attracting the interest of fans of the sport and technology companies alike.
However, Rosomondo admits that the road to success has not been easy. Competition is fierce, especially in the United States, where sports like NASCAR and the NFL dominate the scene. However, Rossomondo is confident that with his determination and strategic vision, MotoGP can win its way into the hearts of Americans.
In short, Dan Rossomondo is leading a revolution in Moto GP and setting the stage for a bright future for America. With innovative approaches, strategic partnerships and a commitment to deliver an exciting fan experience, Moto GP is poised to become a major event in the American market.
