Aprilia Struggles to Secure Main Sponsor in MotoGP: “It’s time for us to find the money”.

Securing or having a sponsor in the world of motorsports is a must. Cause motorsports is a sport which involves a lot of money for the teams to function, compete and run properly. And Sponsors provide a lot of percentage of that money. 

And the MotoGP is not an exception. Currently Aprilia is the only team without a main sponsor in the MotoGP 2024 season. The every other team in the grid the likes of Ducati, Honda, KTM, and Yamaha all have a title sponsor to their official teams, which differs from the situation with the italian manufacturer.

The Aprilia team looked pretty strong in the last season of MotoGp racing. But as every other team have got a sponsorship to their names the Aprilia team is still sitting without a sponsorship.

Speaking about theis whole situation the CEO of Aprilia racing Massimo Rivola showing a bit frustrated said “
 I haven’t found a main sponsor, and it’s hard for me to understand. In the last two season we’ve gains a lot of support. Our image is very good and it’s great to see a huge Aprilia logo to remind everyone that it’s an Aprilia, but I would also like to put a different name on it if they are spending a lot of money on it. The would help the team grow,”

Despite the current support, the director made it clear that finding sponsorships is essential: ‘We can count on the full support of the Piaggio Group, and I have to say it’s thanks to them that we’ve come this far. But now it’s time for us to find money. This is an area in which I’m not personally good. But the best way to improve is to keep working hard, get performance from the bike, and knock on the right doors at the right time’.