AlphaTauri Confirms Rebrand for 2024 Season with Revealed New Team Name
AlphaTauri has announced a rebrand, officially named Visa Cash App RB, marking a significant change in identity and sponsorships for the 2024 Formula 1 season.
This confirmation follows Red Bull advisor Helmut Marko’s comments, which included significant changes to the Faenza-based team, including the introduction of new sponsors and the team name.AlphaTauri’s rebranding as Visa Cash App RB follows the team’s aim to align itself more closely with sister team Red Bull Racing. After a difficult 2023 season, the team is clearly undergoing a significant transformation.These changes include the addition of former Alpine sports director Alan Permane and the appointment of Laurent Mekies and Peter Bayer to key leadership roles.
Peter Bayer, CEO of Visa Cash App RB (formerly AlphaTauri), said:”It’s great to unveil the new identity and welcome new partners as we embark on the next phase of the team’s Formula 1 story. Faenza, true to our roots as a hothouse for talent, now enters a new era of racing with an even greater focus on competing for the biggest prizes in F1. Me and “We have a bold vision for the team, led by Team President Laurent Mekies, and it is extremely exciting to have future-focused partners such as Visa and Cash App alongside us on this journey.”
Frank Cooper III, Visa’s chief marketing officer, said about the new partnership:”This is a revolutionary partnership and a fantastic opportunity for the Visa brand to engage with one of the world’s fastest-growing sports communities. This alliance resonates strongly with its vision of inspiring individuals to be a little better every day with every race or event.”Cash App’s Brand President Catherine Ferdon explained the following about the collaboration:”We are excited to embark on this journey with Visa and Red Bull.
The Visa Cash App RB team and Cash App are dedicated to bringing people and communities together, and there is no greater unifier than sport. With the continued growth of Formula 1 in the United States, this sponsorship “It offers us the opportunity to deepen our relationship with Formula 1 fans and continue Cash App’s commitment to supporting and growing F1 fan culture in the U.S. We have a track record of elevating rising talent and look forward to supporting a team that is developing incredible young drivers.”
