PBM Racing Team Announces New Title Sponsor Partnership for 2024

Champion team PBM Racing Team has announced a sponsorship partnership with leading electrical equipment supplier Hager for the 2024 Bennetts British Superbike Championship season. This partnership marks an exciting new chapter for the team as they look to win their tenth title in the competition.

Hager is a longtime sponsor of the PBM Racing Team, and her decade-long association will be celebrated this year with a significant increase in her support for the team. Aiming to achieve a tenth Bennetts BSB title, both Hager and PBM are determined to ensure success in this new era for the team.

In the previous season, the PBM racing team dominated the championship, taking the top two positions in the drivers’ standings and securing the Teams title with an impressive total of 18 wins and 36 podiums. Now, with Glenn Irwin returning to the Hager PBM Ducati team, they are ready to take on the challenges of the new season.

Bruce Davies, Managing Director of Hager UK, expressed his confidence in the renewed partnership: “It was inevitable that it would happen one day, and now the time is right. We have been part of the team for ten years and, given all the speculation looking ahead to 2024, there was never a doubt that Hager would return to support the next step in PBM’s history under Jordan and Frank’s leadership.”

For his part, PBM Racing team owner Jordan Bird shared his excitement about the new sponsorship deal: “To say it’s been a big winter for the team would be an understatement! We’ve had our first big announcement of PBM’s return this season and Now we are delighted to share the news of our new title sponsor, Hager.”

The partnership between PBM Racing Team and Hager not only strengthens the team’s financial resources, but also provides an exciting opportunity for both parties to connect with fans and customers. With a history of success and dedication to the sport, both the team and sponsor are determined to achieve great things together this season.

With the 2024 season about to start, the team is ready to show its new look with the support of Hager and fight for more wins and podiums. Fans can look forward to an exciting season packed with action and fierce competition as the PBM Racing Team look to maintain their position at the top of the Bennetts British Superbike Championship.